Concept to Completion
Creating a concise symbol that encompasses and clearly communicates to the world what is unique
and specific about a business is the essence of brand identity, recognition and loyalty. The thought and effort that go into creating an equitable symbol of your product or service is a direct starting point from which you build and expand your business. A timeless symbol communicates to the masses what a company stands for and is imperative to the foundation of any business.
Asking questions and listening to the needs and details of a business is how the process begins. Why they started their business, what is unique about it, who they want to reach are imperitive to construct the symbols, colors and fonts. Sketching initial ideas and concepts comes next before the best concepts and designs are explored more digitally. Looking at first drafts in black and white ensures that the logo works in basic form. From here, client directed revisions are done and color is added. The end goal is to provide a logo that the client loves and that will last a lifetime.